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Hypehope Boards
With Hypehope Boards, media development was a fun and beautiful process. After spending time with the client to learn about their storey, I instantly realised that incorporating negative space into the logo was the best option. This integrates the sensation of liberation you get from surfing within the brand while following the current trends, as evidenced through design terms like 'Hype.'
The process
I was able to explain my vision to the client by using sketches to create visual concepts. Before providing a presentation of the logo and how it's used on various multimedia platforms, especially those that the end user (their consumers) are likely to use, this helped me keep inside the budget we had.
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